Spek sold over a million records as a rapper, now he’s rewriting how the Middle East’s music industry works, from Abu Dhabi. He’s the founder of PopArabia, the company powering music rights and royalties across the Arab world and South Asia, and part of billion-dollar group Reservoir. His roster includes JID, Mohamed Ramadan, and Nancy Ajram, and his bet is clear: the next global hits won’t come from LA or London, they’ll come from emerging markets.